NASCAR driver who sparked ‘Let’s Go Brandon’ chant says he is having hard time getting sponsorship from corporations.
The NASCAR driver who became famous after coining the term “Let’s Go Brandon!” claims he’s having hard times getting corporate sponsors since the chant went viral.
“It’s becoming unbearably difficult for us.” If you’re a national business, you’re selling to everyone… In a recent interview with Sports Business Journal, Brandon Brown said “unfortunately when you get dragged into the political arena, people want you to take a side.”
“It’s difficult for a company to associate itself with someone who may cause division among their target audience. Why would they want to talk to me if I’m going to divide Coca-Cola? ”
The “Let’s Go Brandon” phrase became a trend on social media when Brown was interviewed by NBC in October. During the interview, NASCAR fans chanted “F—- Joe Biden” and reporter Kelli Stavast stated they were screaming “Let’s Go Brandon” in favor of Brown in an apparent attempt to redirect the conversation away from politics.
The phrase quickly became associated with criticisms of President Biden and it was heard at concerts, sporting events and other events where Biden appeared.
“So the simple answer is that it’s been difficult to connect with partners because it’s seen as a ticking time bomb: ‘What is he going to pick or say and how will that influence our customer base?’ It’s just too dangerous.’ I appreciate their point of view, but it’s made it really difficult to tie anything down, “Brown said.
On Christmas Eve, a father of four called to speak with Biden and the first lady during a holiday-themed event and spoke the words live on the call, causing outrage.
“I hope you guys have a wonderful Christmas as well. Merry Christmas and Let’s go, Brandon!” the dad, identified as Jared Schmeck from Oregon, said at the end of the call. Biden responded: “Let’s go, Brandon, I agree.”
Schmeck said it was intended as a lighthearted joke and not intended to be crude, despite the phrase meaning “F*ck Joe Biden.”
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